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How (1-year)

How (1-year)

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Publisher: F&W Publications
Category: Magazine

List Price: $79.70
Buy New: $29.96
as of 9/8/2010 07:54 CDT details
You Save: $49.74 (62%)

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Seller: Amazon.com
Rating: 4.0 out of 5 stars 18 reviews
Sales Rank: 565

Format: Magazine Subscription, Print
Type: Consumer magazine
Subscription Issues: 6
Subscription Length: 12 Months
Issues Per Year: 6
First Issue Lead Time: 6-10 Weeks

ASIN: B000066HUO

Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually ships in 1 to 3 months

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Editorial Reviews:

Product Description
HOW magazine's goal is to help designers, whether they work for a design firm, for an in-house design department or for themselves, run successful, creative, profitable studios. HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.


Customer Reviews:
Showing reviews 1-5 of 18



5 out of 5 stars THE Magazine for the Commercial Graphic Artist!   May 25, 2002
LizGraphix (Los Angeles, CA)
47 out of 52 found this review helpful

I have been buying copies of this magazine in New York City newsstands for years now. I think the first one I picked up was because it contained listings for graphics compatitions. But, I was an evolving graphic artist in Rochester, NY ... educated in Architecture, and teaching myself the rest of what would become my career - Graphic Design. Pen & Ink, masking, layouts, the evolution of a logo design ... all the techniques and steps laid out in feature articles which focused on the work of an individual or design studio at the top of their game. And in between were the articles on how to negotiate a contract, how to present your ideas to a client .. how to GET clients.

It's full of images ... less talk. We are, afterall, visual artists and know we learn best through what we see.

This is a worthwhile magazine to get. You'll find something useful every issue.


5 out of 5 stars HOW is a good buy and a great resource   May 23, 2003
M. R Turner (Edgemoor, SC United States)
16 out of 16 found this review helpful

HOW is very practically-oriented, not a lot of "look at us, we're graphic designers" [junk] you see in other graphic design magazines. Self-importance is out. Information-importance is in. Each issue has loads of sage advice, and it's all very understandable to all designers, novice to Madison Aveenue.

Great magazine for all graphic designers.


5 out of 5 stars Money Well Spent   October 22, 2002
Sarah L. Reimer (Aurora, CO United States)
14 out of 14 found this review helpful

This magazine really fills the voids that design school leaves behind. I have developed some serious guts in fighting for what I am worth due to this publication. When you are a new designer, you get taken advantage of frequently. College did not prepare me to stand up for myself in this competitive market, and this magazine not only keeps you up-to-date with the latest in the design realm, but also serves as a gutsy, motivational read as well. This is a must have subscription for budding designers. What a relief to read a killer design publication from the midwest!


5 out of 5 stars A Must Have...   June 22, 2002
S. Bailey (Columbus, Ohio United States)
13 out of 13 found this review helpful

I believe that this magazine is a must have for any designer. Especially those that are new to the field. I am a student and I read this magazine from cover to cover and feel that it covers all aspects of the business well. It is written so that even the beginner can understand all of the aspects and use the ideas in their everyday work/projects. I think that this magazine is one of the best references for graphic design on the market that I have found.


5 out of 5 stars Great Mag...But Amazon is charging $22 more than sub cost   June 7, 2004
Blair (West Hollyweird, CA USA)
64 out of 79 found this review helpful

I found a how magazine and it is charging $29.99 for a subscription. I came across this same problem on another magazine that I was going to subscribe from Amazon...but the magazine itself was charging far less. I wrote Amazon about the price change (and they claim they correct prices in a few weeks) months later that magazine cost has not changed...

Not a good sign for Amazon...for magazine subsrciptions. I love Amazon...but why are they so out of whack with magazine costs?

Showing reviews 1-5 of 18



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